Social referrals are in free fall, and search is following close behind. Publishers are being pushed to rethink how they connect with their audiences – and apps are stepping up as one of the most important tools in the mix.

In this year’s Pugpig Media App Report, based on usage data and insights from 130 publishers and 400 apps, one message came through loud and clear: Media brands are leaning into apps because they deliver their most engaged audience. 

The report shows just how widely user behaviour can vary. It includes a highly comprehensive set of industry benchmarks drawn from hundreds of live apps across news, consumer and business media. The benchmarks break down performance by vertical, publishing frequency, content format, device type and more. 

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