Charlotte Lundqvist works as a communications specialist and brand developer at the Nordics' largest media company Bonnier News, reaching more than 6 million customers in Sweden, every day. 

What would your boss say if you suggested a customer survey with a few thousand respondents who were given a month to talk freely about what was on their minds? Too resource-intensive? Impossible?

Not if you start with the daily contact that you already have with customers.

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