UX Archives | The Audiencers

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Whilst many of The Audiencers' readership will be focused on subscription-funded content, a common misperception of Cookie walls is they are for ad-funded publishers only, but this is far from…

08

Nov 2023

Operations

How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users

“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…

24

Oct 2023

Inspirations

The Washington Post’s attention to detail: 12 things you can learn from their strategy

Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…

11

Sep 2023

Operations

Playing the social media game: how publishers can learn and benefit from social

Insights from Press Gazette’s future of media technology conference

24

Apr 2023

Inspirations

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription

17

Apr 2023

Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we’ve been doing it wrong? Some publishers have started flipping the logic

08

Mar 2023

Decisions

Audience research at The Atlantic: The questions that data can’t answer

Exclusive interview with Gina Bulla, executive director of audience research at The Atlantic

06

Mar 2023

Decisions

User needs 2.0: a plug-and-play model to be more valuable to audiences

Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value

02

Feb 2023

Operations

How the customer centre at Bonnier News became a source of insight – and the tools we used to achieve this

Turning customer feedback into product development and innovation thanks to Slack and a Google spreadsheet

23

Jan 2023

Operations

User research: How The Conversation used a decision-first approach to inform two key products

Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach