The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and maximizing on the value of registration.

Julia Munslow, Senior Platform Editor at The Wall Street Journal, spoke on stage about how she works on developing long term relationships with young audiences through TikTok. Joining the Journal from Yahoo! in 2021, Julia and her team spent a year thinking about how to launch on TikTok as a legacy news organization. The main goal: attract a new audience of younger readers.

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