In the saturated world of digital subscriptions, simply acquiring a user is only half the battle. The real challenge lies in the “sticky” phase: ensuring subscribers actually use the myriad of benefits they’ve paid for.

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For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue models of publishers from no fewer than 7 countries around the world, sharing their solutions to some of the challenges being faced across the industry.

One key trend that we couldn’t leave out of the day’s sessions was community building, an essential strategy to build an engaged audience who find a sense of belonging with your products and brand. And community goes way beyond simply forums and commenting, as we found out in this panel!

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