At the Audiencers’ Festival in London 2026, Patrick Rademacher, Chief Strategy & Innovation Officer at Ringier Media Switzerland, shared how breaking down internal silos and calculating holistic Customer Lifetime Value (CLV) is transforming their revenue model, and informing decision making across the entire organisation. 

For the first time, the publisher has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.

> Publishers have long treated one reader as two entities: the ads team chasing reach, the subs team chasing exclusivity. Ringier built a single Customer Lifetime Value combining both, and found the conflict doesn't exist

> Subscribers keep generating strong advertising value precisely because they're the most engaged. Exclusivity doesn't cost you ad revenue the way the org chart assumes

> On Blick.ch, a logged-in user is worth well over 30 times a consent-only one, and a Brand Lover over 50 times a casual reader

> But logging in isn't the magic. The value comes from what follows: more page views, and an email address that cuts churn. Ringier built "Follow My Team" so registering buys something, and doubled daily logged-in users in a year

“One reader is not two different entities” 

For a long time in the media industry, publishing teams have worked in silos. Users were treated as entirely separate entities depending on the department looking at them:

• The advertising side: Focused purely on maximising reach and ad impressions to drive advertising revenue.
• The reader revenue side: Focused on exclusivity and conversions to drive subscriptions.

This division creates a constant conflict: advertising teams demand more reach to scale ad revenues, while subscription teams countered by demanding more exclusivity to lock content behind paywalls.

However, in reality, one reader is not two different entities, it is one and the same person. A single user can generate both advertising and reader revenue simultaneously, meaning the perceived target conflict doesn’t actually exist. 

What’s more, publishers have long suspected that registered audiences hold a significantly higher value than anonymous users. But without the concrete data to prove it, this debate remains stuck in opinion-based, gut-feeling discussions. 

So, Patrick and the team set about establishing a holistic, comprehensive Customer Lifetime Value (CLV) that combines both revenue streams.

The post Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value appeared first on Audiencers.

190 years of family-owned business, with 6,400 employees working at over 140 subsidiaries across 19 countries and nearly 80% of EBITDA coming from digital… What can Ringier’s success in adapting to, and thriving in, the digital world tell others hoping to do the same?

Percentage of EBITDA from digital is an important KPI for Patrick Rademacher and the Ringier group, who use this metric to measure how they’re succeeding in the digital transformation of their portfolio.

Having gone from a printing plant and newspaper 190 years ago to starting their digital transformation around 15 years ago, their goal is to be equipped for not only surviving but thriving in the digital future of publishing.

The post The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles appeared first on Audiencers.

OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer readers a personalized, cross-platform media experience whilst guaranteeing the highest security standards. I spoke to Patrick Rademacher, COO of the Global Media Unit at Ringier AG & Chairman of the Board of OneLog, and Silvano Oeschger, CEO at OneLog, to hear more about this single sign-on solution and how it’s benefiting both Swiss media and their readers.

What is OneLog and why did you launch it? What was the impetus behind it? 

The post A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers appeared first on Audiencers.

Blick is a Swiss German- and French-language daily newspaper with 1.3M users/day and an impressive registration strategy that has led to over 600K logged users. 

I recently spoke to Adrian Gottwald, Head of reader revenue, and Bettina Widmer, Head of Vertical Hub, about their diverse (and very impressive) registration acquisition strategy, the tests and learnings so far and their plans for the future, including the planned launch of their first digital premium product.

Sources of registration on Blick.ch

Having not yet moved into the digital subscription space, Blick have been maximizing on the value of their readers by converting them from anonymous to known. And, with an impressive 619K loyal users visiting each day, whose propensity to convert is very high, registration is a brilliant way to further increase loyalty, collect first-party data and maximize on ad revenue through targeting.

The post Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users appeared first on Audiencers.