Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of experts in the field, Chartbeat’s Brad Streicher sat down with Elaine Piniat of Reuters and Maya Neria of The New York Times at The Audiencers Festival in New York.

They talked about how their roles help bridge editorial and business teams, how newsletter growth correlates to site KPIs, and what they find challenging about their work.

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