For years, smartocto has advocated a focus on user needs as the key to building an engaged, loyal audience. The data continues to prove it works.

This piece by Stefan ten Teije of smartocto is structured in three parts:
> Fresh research showing that articles with a clear user needs perspective consistently perform better
> An inspiring use case from Nederlands Dagblad, demonstrating the power of growth hack experiments rooted in user needs
> Practical tips for anyone ready to implement this approach in their own newsroom.

Since the launch of the User Needs Model 2.0 and its 2023 whitepaper, we’ve been searching for the ‘smoking gun’: clear evidence that articles shaped around a specific user need outperform ones which aren’t. By outperform we mean both reach and engagement.

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