Launched in 2015 by Nicolas Le Roux, La langue française is a publication specializing in French and literature. With content covering everything language-related, from spelling to expressions & proverbs and games, La langue française aims to help readers(re)discover the subtleties of French in a fun and educational way. The site boasts over 4 million unique visitors a month, and the team's current goal is to expand their premium subscription offers. In this article, Nicolas takes us behind the scenes of his new strategy, where they aim to offer readers "a little sweetness, against a little sour"...!

Our goal at La langue française was twofold: to better encourage visitors to create a free account before converting them into paying subscribers, responding to the falling advertising revenue by directly monetizing our audience, and secondly to increase resilience in the face of the digital giants by developing audience loyalty through a distribution channel that we could control from end to end – email.

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