At The Atlantic, we pride ourselves in fostering an environment that abides by a guiding principle: a spirit of generosity, or, in other words, “a natural disposition in each colleague toward service and selfless conduct.” We embody this spirit throughout the product-development process by putting an emphasis on collaboration from idea conception to product launch.

This kind of collaboration requires open lines of communication, flexibility in planning, and a commitment to serving the reader, which is a goal every team at The Atlantic has in common.

In product, and especially in news product, it’s so important for every team to be rowing in the same direction. Collaboration needs to happen across the newsroom, marketing, sales/advertising, engineering, design, audience research, data science, and many other teams in order to get to a launch.

To illustrate, here’s how we launched our article-gifting feature with successful cross-functional collaboration throughout the process.

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