Viafoura, the online community engagement platform, and Poool, The Membership and Subscription Suite, an audience conversion, management & retention platform to turn content into business have released an exclusive white paper, the key points of which we summarize below. The white paper is available free of charge here.

TLDR: 
- Engagement elements, such as commenting, as well as soft conversion steps like newsletter sign-up and registration are essential for publishers to move anonymous visitors through the funnel towards subscription
- Registration can, however, also be incredibly valuable for revenue diversification given that desanonymization allows for targeted advertising spots
- For this audience-focused approach to be a success, you should place ARPU as your north star KPI

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What we learnt from the event:
- How inhouse structure impacts subscription growth 
- What framework proved efficient for publisher’s sustainable subscription model
- How experimenting helps you learn faster
- How engagement is at the core of subscription

The post Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions appeared first on Audiencers.