Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience, Data and Journalism at Berlingske Media but also publishes content on his blog, Products in Publishing.

The post Implementing User Needs Is Cultural Change appeared first on Audiencers.

My name is Lars K Jensen, and I am a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. I work with data, audience development and digital journalism in Berlingske Media. Sign up to my newsletter, Products in publishing, here.

Personalization is user-centric technology. But it also raises concerns. How will you identify and address those concerns?

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The post The Risk of Personalization: do people want and trust it? appeared first on Audiencers.

Publishers tend to put a lot more time and thinking into what content to put behind the subscription paywall and less into how to market it and best appeal to users when trying to convert them into paying subscribers.

The post The Right Message: Subscriptions, Paywalls and Prospect Theory appeared first on Audiencers.

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience, Data and Journalism at Berlingske Media but also publishes content on his blog, Products in Publishing.

As publishers either implement or revisit their paywalls, a question always arises: How should we label or illustrate our premium content? (The content behind the paywall, that is.)

The post Paywalled content: Rethink Your Premium Icons appeared first on Audiencers.