Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on account creation and a metered paywall. Here's how.

Freemium, free trial, metered, soft paywall, hard paywall, dynamic, hybrid… a whole world of possibilities, the combinations are almost infinite. And, of course, you can mix models together, with increasing complexity…

“We do freemium with 90% of content behind a soft paywall, which becomes hard above a certain level of engagement, currently A/B testing with micropayments”.

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