Dilyana Evtimova Engagement, conversion & retention Tue, 13 Oct 2026 17:07:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://theaudiencers.com/wp-content/uploads/2025/11/cropped-Favicon-Audiencers-Black@2x-32x32.png Dilyana Evtimova 32 32 100k downloads later — 8 things I learnt from launching FT Edit https://theaudiencers.com/100k-downloads-later-8-things-i-learnt-from-launching-ft-edit/ Mon, 25 Sep 2023 15:51:25 +0000 https://theaudiencers.com/?p=23921 Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.

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There are plenty of brilliant articles covering methodologies for launching new products. Even ChatGPT will give you a comprehensive list of the work involved. But not enough is said about the other side of product launches: the internal mindset shifts that are required and the daily soft skills needed. So here are my human-first learnings of launching FT Edit at the Financial Times.

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