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What data do you collect from users when converting them into registered members?

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    Madeleine White
    Posted 8 October 2022 at 19h52

    Overheard at WAN-IFRA World News Congress 2022 from Jo Holdaway, Chief Data & Marketing Officer at The Independent:
    – They only collect first, last name and email, and year of birth for legal reasons
    – Make it as frictionless as possible by only collecting data you’ll use
    – Make sure it’s declared data
    – Need an opt-in

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